Loyalty programs
Loyalty programs
Loyalty programs are customer motivation systems aimed at increasing activity, retention and increasing the frequency of use of banking products through bonuses, cashback, discounts, privilege levels and personal offers. They strengthen the client's connection with the bank and turn daily transactions into a source of additional value.
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A bank's loyalty program is a non-material instrument that increases customer engagement through rewards for using products and services. Such programs may include bonus accumulation, partial cashback, special offers from partners, access to exclusive conditions, personal promotions and discounts.
Functional capabilities:
- Accumulation and write-off of bonus points for transactions, account openings and activity;
- Cashback programs by category, product or partner;
- Loyalty levels with different privileges (bronze, silver, gold);
- Personal targeting and reward mechanisms;
- Integration with card systems, mobile and Internet banking;
- Built-in marketing scenarios and engagement reporting.
Who works with the system inside bank:
- Marketing and customer experience department
- Card business and acquiring team
- Digital team and CRM managers
- Retail business unit
- IT and analytics (in terms of integrations and accrual rules)
System owners:
- Marketing / loyalty director / CCO
- CIO/CTO - platform and integration support
- Retail business director
What strategic objectives do the proposed solutions solve
Increases customer activity and average number of transactions per customer
Programs encourage frequent use of cards, payments, online banking and other products.
Increases retention and reduces churn through emotional attachment and return value
Customers are less likely to switch to other banks if they feel they benefit from regular interaction.
Strengthens the bank's brand through personalization and attractive partnership offers
The program becomes part of the customer experience and shapes the perception of the bank as caring and profitable.
Make working with documents simpler and faster
Who are the solutions suitable for?
Results after solution implementation
Increase in the frequency of use of cards, online channels and other services by at least 20–30% with a properly configured rewards system.
Increasing the share of active and engaged customers, reducing churn rates and switching to competitors.
Improve brand perception, increase NPS and cross-selling opportunities through personalized offers.
Processes are optimized, routine operations are automated, and employees have more time for truly valuable tasks.
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